Well done BMW. This trumps them all.
April Fools is a great opportunity for major brands to carry out ingenious crazy ideas while promoting their brand at the same time. This year we have seen Google putting random buttons on Youtube vids, lions being put up for adoption an injured cats home and even the suggestion that Simon Cowell will appear on a bank note.
Then there is this idea from BMW which tops them all.
BMW in New Zealand ran an ad in the newspaper.
It read “Be the first person to bring your car, along with this coupon into the BMW Newmarket dealership this morning, ask for Tom and we’ll swap your old car – whatever it is – for a brand new BMW”.
The question was, would anyone take it seriously…